Song Over

Song, the discount carrier Delta created to jump on the Jet Blue/discount-but-chic carrier plane bandwagon is going to be eliminated. Song will be rolled back into Delta, and it will no longer be discount service - it'll try to appeal to business travellers. Is this what happens when you get Kate Spade to design uniforms and try to sponsor a trendy NYC neighborhood in hopes of attracting customers? Maybe Delta was just glad to leave the discount game before one of its jets landing gear got stuck for the world to see.

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By Jen Chung in News on October 28, 2005 11:12 AM

Comments [rss]

Jenny McCarth

Discount? WTF? I've never seen actually discounted flights with Song. It's all just hipe.

mike king

That's odd. I thought they would have been more successful reinventing themselves as mostly-Song rather than going back to stodgy old Delta. Frankly, I think Delta's not going to be in business forever - once they've dumped their pension obligations (if they haven't already) and broken their unions, they have to actually figure out how to concentrate on running a profitable airline. Doesn't look promising.

Kate

I always fly Song... very bummed about the death of Song. Thankfully, at least my ticket for Christmas will still be good (so far).

infrequentflyer

That whole Jet Blue landing gear thing happened to me on a Delta flight from LaGuardia about a year and a half ago (or something very similar). Tire blew out on take-off and they did the whole fuel-dumping, bracing position "are there any doctors on board", high heel-removing thing and emergency-landed at JFK.

Actually it ended up being the softest landing I'd ever experienced... I just sort of lifted my head up and realized we'd come to rest on the runway. Everyone clapped. There were dozens of fire/ambulances waiting. It was intense.

But what made me mention this is that afterward, Delta made us sit in the empty airport forever until they could piled us onto a Song plane -- and I recall being so comforted by the music trivia on the screens and the purple seats after what had happened. When we finally got to our destination at 4 AM, hours away from connecting flights, Delta made people (including very pregnant ladies, folks with tiny kids) wait in line and beg for a hotel room. Delta is icky -- regardless of who they get to design their fancy-pants uniforms.