MSSI: Mr. Softee Scene Investigation

Each day, there seems like there's a new possible job avenue for Gothamist. Can you imagine being a private investigator who follows fake Mr. Softee trucks because the actual Mr. Softee wants to nail them for copyright infringement? The NY Times tailed the private eyes tailing the perps, and Gothamist had no idea that Mr. Softee wannabes would copy practically every single detail of Mr. Softee trucks, from the motto to the song, to dupe, poor, unsuspecting ice cream fanatics into buying their faux-Mr. Softee treats. This makes Gothamist wonder if singling out Mr. Softee for its noise was really fair, as the fake-Mr. Softee might be the worst offenders of using the song over and over again. Anyway, the article has loads of important information for any ice-cream-from-mobile-vehicles afficianados: Mr. Softee ice cream is made in Long Island City, Mr. Softee owns the "duh duh duh duh duh" (you know how it goes) jingle, and Mr. Softee has the trademark on the blue and white ice cream truck scheme. Besides knowing that detectives who cover adultery cases are now on the case, Gothamist found it hilarious that "Mister Softee had already spent $120,000 this year on legal fees, investigators and marketing researchers who have surveyed children in playgrounds to prove that the average 10-year-old does not distinguish between an official Mister Softee truck and a look-alike." Like, no duh - Gothamist doubts we would be able to tell the difference, which only makes us realize our other potential career could be as the person who asks 10 year olds if they can tell the difference between ice creams.

And we are ever so fond of the Mr. Softee Wacky Wobbler at Mr. Softee Stuff