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First Snapple makes a mess of Union Square and now it's not even living up to its side of its "historic" deal with City Hall (you remember, it made Snapple the city of New York's official beverage).
When the deal between the city and the drink was announced way back in 2003 a lot of rosy projections were made. For instance, this year the city was supposed to get $5.4 million in commissions (we got $405,000). The city was supposed to be guaranteed the equivalent of $106 million over five years (that has now been revised to $60 million). The only part of the deal that has come close to living up to expectations is Snapple's separate deal with the school system (projected to be worth $13.6 million it has so far brought in $11.7).
Gothamist understands that a lot of issues have mucked up this deal, from not enough vending machines to meddling Comptrollers, but we still wonder if maybe the city could learn an important lesson from all of this. Namely, corporate sponsorship for cities is probably not a great idea. Or at least that's our take, what's yours?
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Part of the problem is that Snapple is no longer any good. It used to be a fun, innovative beverage. But over time, due to investor pressure, they jacked up their prices while decreasing the quality of their product.
Now, it's a $2.00 bottle of water and high fructose corn syrup (not even sugar water!). Speaking of which, studies have shon that HFCS (high fructose corn syrup leads to obesity in children, so why is this beverage better than soda???
Snapple is only 10% juice. Sometimes it's even less. Made from "the best stuff on Earth?" More like the worst stuff on Earth.
Snapple used to have a higher percentage of juice. Now, it's just junk.
Go with Nantuckett Nectars. They are everything a fruit drink should be.
Snapple of old was great. Snapple of now can go ram it where the juice don't shine.
HE, I THOUGHT I WAS JACK. I AGREE SNAPPLE IS WHAPPLE, XEPT FOR THE SNAPPLE APPLE, WHICH IS ACTUALLY VERY YUMMY.
NOT AS YUMMY AS THE MENTOS, BUT YUMMY NONE THE LESS
HEY, I THOUGHT I WAS JACK. I AGREE SNAPPLE IS WHAPPLE, EXCEPT FOR THE SNAPPLE APPLE, WHICH IS ACTUALLY VERY YUMMY.
NOT AS YUMMY AS THE MENTOS, BUT YUMMY NONE THE LESS