Update: Oreo, Dog Thrown Off Building, Was Euthanized
Access-A-Ride Renders Bike Lane Inaccessible
The UWS Gets Its Very Own Apple Store
Emily and Sarah Kunstler, Filmmakers
People Wait For Tomorrow's UWS Apple Store Opening
About a month ago, Gothamist noticed a new mural in Williamsburg. Not your typical mural, but "street art" for Hummer's new H3. The mural has since been "defaced" by others in an amusing fashion. Gothamist has spotted another one of these murals somewhere in Manhattan, but we can't recall exactly where. We do remember that the Manhattan version was not yet altered. If it weren't for this AdRants entry, we wouldn't have known Tats Cru, Inc. did original art, since the tag has been spray-panted over as you can see in this picture.
As much as most residents of Williamsburg probably hate this mural, Hummer's just following what Time did, right? Or is it different from that, and more like the crackpot graffiti-as-advertising attempts on The Apprentice?
Photo by Tien Mao on Flickr
add to stumble upon
add to reddit
tweet this
post to facebook
i like how someone put arms in front of the car to make it look like people were being run over.
I like how some of the same graffiti artists in Williamsburg will eventually get married, have children and then decide to move back out to the suburbs where they came from, and purchase an SUV.
There is one between 1st and 2nd Ave on 19th Street (north side) on the 1st avenue corner.
More pics on my site as well.
Here:
http://www.picpatrol.com/entry.php?category=3&entry_id=1009&page=0
And here:
http://www.picpatrol.com/entry.php?category=3&entry_id=1006&page=0
I hear there is a completely untouched mural on 18th or so street and 1st ave. But hey, I wouldn't want you little vandals defacing it now.
LAF.
There is another on 2nd btw A and B. Someone has already gotten to it.
I think Donny Deutsch must be behind this somehow.
Not quite the same as Time Magazine's billboard; Time had a message. Hummer was just trying to gain street cred.
The one on 2nd St was up for less than a week before it got defaced. It was lame anyway.
http://www.flickr.com/photos/toyochin/16799405/
Another view of the 2nd Street One
Visual Resistence had a story & some discucssion here
Hopefully marketers will realize this is a ridiculously stupid way to advertise a product. Yes, you get decent exposure and some publicity, but is that all that matters? What about the fact that people can comment publicly and permanently on your ad? At least the Time billboard seemed harder to reach, but it's still ineffective in my book. What do a series of controlled and meaningless tags say about a brand? Very little. I'm glad the Hummer ad was defaced - as it deserves to be. I imagine this idea was sold on the concept that "street art gives it street cred". Certainly; just as easily as that cred is removed by the street.
It does sort of make strange sense. Graffiti and hip hop go together. Hip hop and SUVs go together as well...
Billboard Liberation Front
http://www.billboardliberation.com/
These people were more likely responsible than Donny, who was either doing push ups when the account was up for review, or thanking all three of his viewers personally.
But nice job on the research folks -- pretty impressive for a town reasonably bereft of agency presence.
So a Boston agency is having NYC tagged...
I feel really upset because what was once street is now corporate!!!!!!!!!
the real punchline to the story is that the mural went up a while ago. less than 24 hrs after the first time i saw it (i walk by every day) someone tagged it up w slogans along the lines of "FUCK YOU OIL WAR FUCKERS". a week or two later it was mysteriously cleaned up. this time, it took about a wk to get defaced again. but the joke's on w'burg; in about a year there're be plenty of hummers pulling in and out of the basement parking garages of luxury high rise condos.
Good point. Now that you mention, I wonder if the agency or at least some sort of Hummer representatives "maintain" the mural.
There is one of these in my neighborhood (East Harlem) advertising Showtime's upcoming series version of the movie Barbershop. The space has been used for corporated graffiti advertising for a while now. Every few weeks or so the crew shows up and paints over the old. It hasn't been tagged at all, which is an interesting commentary I suppose, both on the content of the ad and the neighborhood.
graffiti must show the reality !
if the other elements of hip hop can get paid we for sure (at least the old shoolers) have just as much right to make that dollor