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Developer Bruce Ratner has tapped celebrity photographer Annie Leibovitz to photograph the development of the new New York Times building on Eighth Avenue. Why? To attract other tenants for the building. The Post calls the 700,000 square feet available in the building "an entire speculative building," and says the photographs, which will be taken periodically, will be plastered in the area. Could photographs by Annie Leibovitz really attract new tenants? Maybe photographs of cash, but if this becomes a trend, is Larry Silverstein going to hire, oh, Bruce Weber to photograph the the World Trade Center's Freedom Tower?
The new NY Times building is supposed to open in late 2006. The City Review on the building. And check out the Renzo Piano Building Workshop site for the building.
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annie leibovitz the famous PORTRAIT photographer?
Yes. And I'll bet she does a great job. I'm excited already to see the photos she takes.
she's done an amazing job capturing personalities and emotions of her living subjects. but this is a dead commercial building. i'm curious too, but i'm not making any bets.
Seems to me it's more appropriate to have Mapplethorpe photograph the Ratner projects.
(Get it? Because it's a tall, phallic-shaped compensation for his small weenie. And Mapplethorpe makes weenies look beautiful. Get it?)
Mapplethorpe's dead though.