Back when NYC 2012 was still a possibility, Gothamist's own Neil Epstein designed a logo spoofing New York's bid (note that the old entry has "spoof" in the title) for the games. More than a year, Channel Ten news in Melbourne, Australia used Neil's logo in a news report on the status of the Olympic bids.
We're not sure who was responsible for this colossal and obvious mixup, but the Australia's ABC network caught the error and aired it on Media Watch. It almost looks like ABC just Googled "nyc olympic logo" and picked the first image that came up, ignoring the fact that the logo features a stick-up.
While the error is amusing by itself, the most entertaining part of this whole story might be the piece by Media Watch. Neil was apparently "stoked" and when they did the voiceover for Neil's quote, he had a spacey Australian accent [use your best Australian accent in your head], "I was pretty blown away by the idea that someone would use it, it's was pretty obvious to me that it would be in pretty poor taste for there to be a gunman in any logo, I guess I did too good of a job."




even more baffling is that someone obviously took the images and altered them a little more. did they really think that could be the official logo?
Probably the work of some disgruntled station employee with a wicked sense of humor.
Brilliant and shows that all media, will take whatever is handed to them, be it mainstream, blogs etc. without ever fact checking..
A classic Zing!!
Also enjoyable that they mispronounced Neil's last name. Seriously, aren't there Jewish people in Australia?
Poor Neil, gets his 15 minutes (well, seconds) of fame, but it's on the opposite side of the world.
This reminds me of the Evil Burt/Osama connection a few years back. Reality imitates the internet once again! How postmodern...
Reminds me of when a Chinese newspaper mistook a fake news article from theonion.com reporting that Congress was threatening to leave Washington D.C. if the city didn't build them a new building with a retractable dome.
A small error in your own story, the original news desk who ran the story with the incorrect logo in the corner was Channel 10 news, the ABC program "Media Watch", a fantastic program dedicated to finding these types of zingers each week, found the story.
ps, I doubt Media Watch incorrectly pronounced Neil's surname, is just accent differences, like Mom vs Mum.