NY is Expendable to Ad Agency

Fallon, the advertising agency with clients like Time magazine, Virgin Mobile, and Citibank, is closing up their New York office. According to AdAge, it turns out that the president and top creative decided to start their own venture, and hence Fallon Chairman Pat Fallon's statement:

While we have loved doing business in New York, and have a great group of talent, the truth is that New York is not a necessary part of Fallon's U.S. offering. We believe our clients will be best served by a single office.

Burn! The New York employees will apparently be offered jobs in Minneapolis, so we don't know if that means some apartments will open up or the competition for NYC ad jobs will heat up.

And Fallon worked on the graffiti billboard Time commissioned from Cope2 - yeah, New York isn't a neccesary part of an ad agency's offering.

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By Jen Chung in News on July 13, 2005 4:00 PM

Comments [rss]

dan

just for the record, Minneapolis is a major center for advertising and Fallon is a big part of that. They'll do ok.

non

There's a difference between a creative agency and an effective agency. Some are the former, some are the latter, but very few are both.

dirt

Most certainly. It's surprising though that one of today's most arguably creative agencies - Crispin - is based in Miami. I guess there are exceptions to NYC's reign in advertising, but I don't forsee any legitimate challenger in the near future.

Donnydootch

i worked there in its heyday and believe me only the most skeleton crew has been there for a few years...they talked about closing the office but were worried that it "looked bad" which HA! guess what? it does!

dirt

I'm sure they'll find top creative talent in Minneaoplis.

MT

Maybe the graffiti billboard will be considered edgier in Minneapolis.

hr

Riiiiight. Can you just picture an entire office of ad girls from Murray Hill living in Minnesota?? I wonder if they have Tasty-D & investment bankers to date out there?

bob denver

Guess the graffiti billboard didn't go over too well. I noticed that thing a few days ago and it was high on top of a building where hardly anyone on the street would notice it. It was almost like stealth advertising.