Fruity Juice Brand Attacks Union Square!

Brilliant! It seems that Snapple wanted to break some Guinness Book of World Records record by having the largest popsicle EVER and decided that Union Square would be the place to do it. Except the popsicle melted, with juice going everyone, causing all sorts of commotions, from bikers falling to the police and fire departments being called in to handle the situation. Bucky from Animal magazine emailed us, "In a promotion gone bad there is snapple juice all over the street near union square. cops were called fire department on the way. The street smells, people are falling. I can see the headline: First they take our schools, now our streets."

And reader Stefan sent in these fabulous pictures of the insanity. Gothamist wonders if Snapple will foot the bill for the city services used to clean up their mess. Perhaps their PR company will have to pay.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Chung in News on June 21, 2005 4:04 PM

Comments [rss]

Tim

What a boondoggle. Imagine all the sticky footprints in the nearby retail stores.

?

why didn't they just hurry up and eat it?

bucky

It made NY1 news... how hillarious... blogs def. influence the media.

http://www.ny1.com/ny1/content/index.jsp?stid=1&aid=51671

S.D.

...

Just went to Snapple's Web site to check their Press Release on the event.

Wonder if they pull it??

Jack

Anyone remembers back when Snapple was actually a cool local brand? Ahh, 15+ years ago!

Snapple can go shove it after this idiotic stunt. I've been slowly been gravitating away from their drinks since they've started watering them down and adding more high-fructose corn syrup.

This clinches it.

Sayonara Snapple, you're fired!

boring

What is Animal Magazine? Is it any good and who is this enigmatic Bucky fellow? I just see his name everywhere? Quite the mover and shaker! Shake what yo mamma gave you big boy!

bob denver

Snapple and their popsickle are worse than the public pooh described in this morning's gothamist story.

Captain Midnight

Is that such a bad thing? Kiwi-strawberry is an improvement on how the city usually smells.

Captain Midnight

Is that such a bad thing? Kiwi-strawberry smells a heck of a lot better than how the city usually smells.

S.D.

Well, it sure did smell of Kiwi-Strawberry. How long will that Last??

Ace

You've gone to the finest school all right, Miss Lonely

But you know you only used to get juiced in it

DIRT

I think Union Square could benefit from all of the vitamins now absorbed into its nutrient-drained concrete.

joe

How was Snapple supposed to know that that ice melts when placed in the sun on the summer solstice?

g

Considering the water, manpower, money and other resources wasted, Snapple should pay a lot of money to clean up this mess. How many rats are going to be licking up the streets tonight? Gross.

I'd suggest not buying Snapple products for a while until we see what kind of solution they can come up with.

Adam

Heh. I read about this disaster of comic proportions yesterday over on Eat, Drink, One Woman, where the site's author accurately predicted a "falling pink shaft."

I hope Snapple is going to reimburse the city the cost of clean-up for this idiotic stunt.

bucky

I posted some pics on www.adrants.com before the FD got there. Check it out:

http://www.adrants.com/images/snapple/

The place was a real mess... people were falling all over the place. It smelled bad. It goes to show some ideas seem great in a boardroom, but soon as they step out of their little box disaster(reality) sets in, laf.

Yuck

Sightseeing helicopters falling into the water; humongous sinkhole on 56th St.; disgustingly dirty subways. . .

Just what we needed--a giant popsicle gone amok in the street.