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Hilarious: As the City Council considers the bill to make sure New Yorkers know what the real movie start times are - sans previews and commercials and warnings about being noisy in the theater that people never heed - is considered, apparently some people think the bill is silly. Shockingly, some of this contigent is made up of theater owners, who would get less pre-movie advertising if less people will be in the seats. But the Assident Consumer Affairs Commissioner Pauline Toole said that an informal survey of New Yorkers says the ads are only a "petty annoyance," plus "think that previews are a treat." Hmm, well, as far as we can tell, Loews is still moving forward with testing real movie start times in the next few months. And Gothamist would like to propose an addenda to any bill about movie start times: Patrons cannot bring in pungent food. It's not Smell-O-Vision.
Are you seeing any movies this weekend? And Gothamist on movies.
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The bill is a joke. People (including myself) are just pissed off about paying $10+ to see a movie, then having to pay again with our time and attention for these ads. If it's an in-demand movie and you want a decent seat, you've gotta show up early anyway. You're a captive audience no matter what time the frigging time says.
Going to the movies just isn't all that fun anymore. I'd just as soon wait and watch them on DVD. The studios and distribution systems have painted themselves into an economic corner. No amount of bogus legislation is going to fix it. Let 'em dig their own graves.
...if Loews is still planning to roll this out in NYC, just give the free market a chance to play with this awhile--see whether moviegoers favor Loews for advertising the "real" start times.
on Latin grammar:
proposing an addendum to the bill - singular
proposing two addenda to the bill - plural
similar to:
my favorite medium is oil paint - singular
but my work is mostly mixed media - plural
this practice has been going on in england for ages, and it's actually had the curious effect of ads becoming more entertaining, in order to get people to show up a bit earlier to see them. it's one reason why british ads are so good.
Ads suck but are tolerable when their volume is low in the "pre-show." Frankly I do not want the real movie start times to get publicised b/c then all those people who come into movies late? They'll be coming into the actual movie late and not just the previews. I'd rather sit through the extra 15 minutes to make sure everyone is settled in.