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Extra, extra - it's time to get your free NY Times tabloid, the MarketPlace Weekly, this afternoon! It will be full of "classified ads, supplemented by articles culled from The Times's Job Market, Real Estate, Automotive, Business and Dining Out sections, among others." Hmm, so it's like a reverse paper - mostly small type ads, with some content; we're officially in the bizarro world. The NY Times tells NY1, "We have an opportunity to reach an 18- to 34-year-old reader – or perhaps even a Times reader – with very specific information. It's very targeted toward those readers that are interested in finding a new job, purchasing a home or purchasing a new car." Well, Gothamist gets the need for job listings (sometimes scrolling through Monster gets tiring!), but purchasing a home or new car seems a little more...aspirational for the 18-34 year old reader. If there were listings for sample sales and concerts, not to mention free wine tastings at area wine merchants and free anything else, then you're talking. Anyway, here's the official word from the New York Times:
Street teams strategically positioned at over 250 commuter centers including Grand Central Terminal, WTC PATH, Pennsylvania Station, the Port Authority, the Staten Island Ferry, Jamaica Station and Hunters Point in Queens, Flatbush Avenue and the Grand Army Plaza in Brooklyn, and The Grand Concourse in The Bronx, will hand out the weekly during the peak afternoon travel times of 3:30 p.m. to 7:30 p.m. MarketPlace Weekly will be available every Thursday. The guide will also be given out at select college campuses in the city.If you get a copy, let Gothamist know what you think.
The L magazine wonders if the Times ran "MarketPlace" by some other people who seem to be MarketPlace-y.
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Am I just too webby, or does the idea of expanding the printed classfieds seem really 20th-Century? The demographic they're going for --18-34 year-olds -- seems like the one least likely to squint at teeny l'il smudgy newsprint ads, and the most likely to find that kinda thing online.
The times has actually increased their circulation since the web started to matter, so this low-risk gamble will probably pay off for them. I see people reading the crappy free tabloids every day on the train, so I'm sure they'll get similar circulation - especially via guilt...
well, thank god Gothamist is above the "fray" and only subjects us to comment-disabled infomercials from the sweatshop capitalists!
it was pretty boring, but a step up from those other NY free daily rags
how bout the print Marketplace upside-down on the last 4-8 pages of the Onion and then hand that out? I'll take onf of those....
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