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Check it out: Time magazine has graffiti artist COPE2 bombing a billboard at Houston and Wooster with an "application of the Time logo and promotional copy." AdRants says that Fallon arranged the deal, which seems about right, that Time would buy legal ad space, versus having COPE2 bomb walls, doors, whatever, especially in light of COPE2's arrest last year. While this might make some people at Time feel like their magazine is down, Gothamist questions if any graffiti enthusiasts are really reading Time; maybe their online version should become free. [Via Bucky Turco at Animal Magazine]
Photo of COPE2's Time-bombing from AdRants, where there are larger images
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you don't have to be a graf artist to appreciate the work and i bet time never intended this to target graf artist. i'm sure there are time readers who might prefer seeing an individual work over some predictable, mass-produced, focus-grouped, corporate 'art'.
Time is really with it with the new grafiti art. I look forward to some break dancin' articles and promotional events in the village. Nothing like uptown baby boomer a-holes stereotyping the neighborhood.
...and then some potential time readers will take offense to the fact that an organization attempted to think differently by tapping into local talent (the nerve!) that would otherwise be relegated to criminal mischief when he's actually just pissed that they never asked gaudi to make a giant time dildo for him. and then he might even protest stereotyping by stereotyping the people responsible.
hijiki - I take umbrage at your implication that I'm a potential Time magazine reader. What a insult. I don't think Time is "thinking differently" but rather thinking sheepishly. Lambada Forever.
yeah, i don't think i've read it either since i was thirteen. i do think it's ok to hire locals to do local advertising instead of hiring international ad agencies.
I'll agree that it's a good thing that local artists can make a few bucks off Time. I don't know this guy's work, but this photo looks very retro and paint-by-the-numbers in terms of imagination. Maybe Time readers are the perfect target for this sort of thing. Reminds me of when Howard Dean came to town promoting his presidential run and stood in front of a custom made graffiti backdrop. I think that sight of Howard trying to be hip killed any last fondness I had for this style. Maybe Howard made it safe for mainstream consumption.
I have to say, the best thing about this is that a blue chip type brand like TIME INC. hired a real graffiti writer like COPE2 to do this piece. That is quite authentic. COPE has literally put destruction on NYC property for years and years. I hope this adds to his already established fame. ROAR COPE... do your thing!
blah. boring!!! can we please get over graffiti and graffiti artists already? who cares anymore about this shit? can we please never have to see another article or marketing campaign with this ever again?
normally i would never send a link to an article in Vice, because of their horrible behaviour and language, but they really nailed all the problems with graffiti in this piece:
http://www.viceland.com/issues/v11n9/htdocs/global.php
HMMM... I wonder who could have wrote that?
that vice article on graf (http://www.viceland.com/issues/v11n9/htdocs/global.php) is gold.
middle class frauds comme moi killed it for graffiti years ago, ie: we picked the ravaged carcass of hip hop clean, and left it for todays maggots, devoid of credibility & soul.
most graf now is commercial art & shameless self promotion thinly veiled as a scene.
its the coolest thing in the world when your 12, then you should age gracefully and hand it on untarnished. that never happened, it got soul'd out.
time is disgusting propaganda anyway.
give graffiti back to the aborigines u white f**kheads.
Boring? It' not boring at all. What's boring is billboard after billboard saying the same damn thing. This one looks hot at least, I don't care if graffiti has " been done." So has photography. So has everything else. At least this one comes from New York, from New Yorkers. When y'all get off your high horse you'll see there's something to be said for that.