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Just what the city has been waiting for: A fight between a cupcake shop and an ice cream shop! Crumbs Bake Shop and Crema Lita taking it to the cupcakes. Crumbs used to supply cupcakes to Crema Lita, the ice cream chain which had to change its "low-fat" claims when it was found their ice cream was fatty, but then Crema Lita CEO Jeffrey Britz decided to use cupcakes from his own bakery, the SoHo Cupcake Co. The NY Post reports that Crumbs is now suing Crema Lita for making "exact replicas of all 28 signature [Crumbs] cupcakes," but Crema Lita contends that Crumbs doesn't have exclusivity to use Snickers or Reese's Peanut Butter cups on cupcakes. Plus, Britz adds, "We believe our product is substantially better and we are confident that we would emerge victorious in a blind taste test." Post food critic Steve Cuozzo decided to step into the fray and says both cupcakes suck: "They all taste as bad as the cupcakes my mother bought from the supermarket in 1958."
The Daily News gave Crumbs the lowest ratings in taste tests at various NYC cupcakeries.
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I agree with Steve. This cup cake craze in totally insane and needs to end. Also, I've heard there is an up and coming cream puff craze - WHAT?. My girlfriend has made me wait in line for cupcakes at that magnolia place. I tell her no real man waits in line for cupcakes and I have witnessed the cup cake makers lollygagging and taking their sweet time in a further attempt to create a bigger buzz.
Whoa..."no real man waits in line for cupcakes" ... ? Taste 'em, then talk.
The cupcakes at Crumbs are surprisingly bad -- they look like like they would be impossible not to love, with their frosting and candy chunks piled high, but the cake is soooo bad. I used to think that cupcakes were simply a vector for frosting -- but the cake really is somewhat important. Sorta like a twinkie made with a tortilla instead of golden spongecake.
I noticed the cupcake come-on at the Crema Lita while on my way to my Jenny Craig weigh-in, of all things. So glad I read this, to remove any possible temptation.