December 9, 2004
Using Chapeau'd Animals To Sell Newspapers
Gothamist is pretty tickled by the New York Times' use of animals in Santa hats to encourage readers to get NY Times home delivery as holiday gifts. After the very end of certain articles, there's a link to buying home delivery, accompanied by a photo. The photos rotate, sometimes there's a gift box, sometimes a giftwrapped newspaper, and then sometimes there's a cat or dog in a Santa hat. While Gothamist is not sure if we want to give the gift of NY Times home delivery, we are encouraged to put Santa hats, Santa suits, and reindeer antlers on all four legged friends we have.
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I use the Times to line my cats' litter box. Nothing against the paper, per se, it's just that there's so many darn sections in the Sunday paper, and I don't often find myself in need of "Automotive."
Clearly the Times ad people have been watching South Park. Anyone see the episode where the kids' school TV show loses in the ratings to a show featuring dogs with hats?
blah, you're so right. Where's the Benny Hill style music?
Animal abusers.