Peter Everhard

Thu, 18 Nov 2004 17:14:47 -0500

There was/is a rather interesting article in Crains New York Business about the major Broadway Theaters attempting to revolt from the New York Times. The Major Theater Owners claim that the New York Times has a special special advertising rate for Broadway Theaters that is now even more of a burden; given that theater advertising in the Times doesn't bring in as much business as it once did. The Theater owners also claim that the New York Times doesn't like "Broadway" anymore because the Times wants to pander to a younger audience. The Owners cite the redesign of the Times Entertaiment Section to de-emphasis all things Broadway in favor of "Hispter Interests". There was also some reference to the Times discontinuing some column dedicated to reviewing broadway plays. The Crains article carried quotes from a couple of Theater Owners who admitted that they actually advertised in a newspaper OTHER than the New York Times for the first time this year. Since the Theater Owners (who still have a lot of money to pay for advertising) are looking for a new way to promote their plays, MAYBE Gothamist could come to their rescue (I'll bill you later for the tip). I looked for the story at crainsny.com, but the site appears to currently be down.

Gothamist: Faltering Broadway Show Saved By Deep-Pocketed Heiress

Peter Everhard