Rammer Jammer Yellow Hammer by Warren St. John

Rammer Jammer Yellow Hammer; Photo: Random House

NY Times reporter Warren St. John is best known to NY-area readers as the byline behind articles in the Styles section about David Sedaris, metrosexuals or bank-robbing grandpas (okay, not Styles section, but still good reading fun). But running deeper in his blood is a love of University of Alabama college football. Alabama born and bred, St. John just released Rammer Jammer Yellow Hammer, a book about the 1999-2000 season for his beloved Crimson Tide. St. John writes from a fan's perspective as he attempts to go to every game in the flotilla of recreational vehicles that follow the Tide, even getting so swept up in the mania that he purchases a rickety, sewage-seeping RV of his own (the Hawg).

Warren St. John; Photo: Charles ThompsonGothamist was still a little skeptical of Bama fans' dedication, until we learned that Warren's honeymoon was postponed because of his book tour through the South later this month. Touche. He agreed to answer some questions Gothamist had about being an Alabama fan, college sports, NYC sports, and men who get pedicures.

How do you feel being the first American reporter to report on the metrosexual craze? Do you get residuals from Queer Eye for the Straight Guy? Do you think Mark Simpson [who is credited with coining the phrase] will try to bludgeon you with big words and his Morrissey theory?
I got neither residuals nor cast off skin products from Queer Eye or any of the metrosexual books that have been published. In fact, all I got was a lot of suspicion from football fans in Alabama who wondered what the guy writing the book on Bama fans was doing trafficking with men who get pedicures.

As for Mark Simpson, I think he's a brilliant writer, and I appreciate his ability to get hopelessly obsessed with his subject matter the way he has with Morrissey. He actually denied having coined the word "metrosexual" when I first called him. But I was in a bind; I knew that if I didn't deal with the etymology of the word, some readers would think that I was implicitly and unfairly trying claim coinage myself. Mark had the first print reference I could find, so I told him, sorry, you're getting the credit. He was a little anxious at first, but once the world media showed up at his door to talk metrosexuality, I think he became quite comfortable with the idea that yes in fact, he did coin the word.

In New York, we have the Yankees/Red Sox, but you've experienced Auburn/Alabama, if it's even possible, please compare and contrast.

For one thing, in Alabama there are no pro teams in the state to muddle the picture of fan allegiance. 90 percent of Alabamians are college football fans, according to a Mobile Register poll, and the vast majority of those pull for either Alabama or Auburn. That's part of the reason I chose to do my reporting for Rammer Jammer there; the noise from other sports and teams is squelched, so it's easier to see what's going on.

In general the big difference is that in college football every game counts; there are no 3-game series or double headers. So there's desperation; lose and you won't get a chance for another year. I think that makes the games more intense, like the playoffs in baseball. And for sheer energy, few things match 90,000 young drunken crazies at a college football game.

Who are scarier fans: Bama fans or Yankee Bleacher Creatures?
Tough one. I was nearly beaten up by a Bama fan while reporting RJYH. I've never been threatened by a Bleacher Creature. But then again, I've never tried to interview a Bleacher Creature immediately after a loss.

While in college, we were fortunate to witness a Bama game. It wasn't in Tuscaloosa, but it was clear that Bama fans have a passion for football - they make team symbols out of toilet paper and detergent (Roll Tide!) for crying out loud! What else are Bama fans passionate about?

Right now Bama fans are passionate about hating Tennessee, because of UT head coach Phil Fulmer's decision to act as a secret witness against Alabama in the NCAA investigation that led to severe sanctions. They're also passionate about hating the NCAA, for doling out what many feel were disproportionate penalties. I'm passionate about the latter issue more than the former. We're all looking forward to being passionate about football again.

How do you feel about the NCAA and the idea that atheletes should or should not be paid?
I think if the NCAA is going to limit the opportunities of kids to get jobs because they are athletes, then the member schools should pay the kids stipends. I also think it's wrong that college coaches can revoke scholarships midway through student athletes' careers.

After looking at Rammer Jammer Yellow Hammer quiz, it seems like Gothamist is not much of a fan. How do you score on the quiz?
The Rammer Jammer quiz is definitely calibrated more for hardcores than for armchair fans, so I'm at the lower end of the scale. But I have listened to a game on headphones in a church (it was a wedding), and on the issue of being buried in a team casket, I'm still undecided.

We noticed that you have your book tour dates on the site and we were wondering if you're going to travel around from town to town on an RV?
The plan originally was to do an RV trip, but it's not totally practical because many of the bookstores are not set up to handle, um, motor homes. We are doing a bit of a tailgate party theme at some of the readings, and in Tuscaloosa and perhaps Oxford I'm going to have RVers bring their rigs to the readings. I think for the paperback tour next year, which will be more college oriented (apparently college kids don't buy hardbacks unless their professors make them...) I plan to do it in an RV. The Hawg was too undependable for a book tour anyway.

Also, what on earth is up with the tour starting in Nashville? I mean, it's not Knoxville or anything, but you're in the state of your sworn enemy. Has all that hanging out with Paul Finebaum [one of the most vocal critics of the Crimson Tide] gotten to you, or is it more of a "strike your enemy first" strategy?
Good question about Nashville; that's kind of a blip. Ingram is there, the big book distributor. I'm meeting with their employees to talk about football mania for lunch, then doing a reading while Im in town. The big kickoff so to speak really starts in Birmingham. And rather than striking the enemy, I prefer to think of myself as a missionary, offering salvation to the damned.

When you went to Columbia, did your dad, relatives, and other friends from Alabama laugh at the lily-livered Yankee Columbia Lions [proud at various times of their losing streaks]?
Yes, but less so than the Columbia students laughed. People in Alabama viewed a 44-game losing streak more with pathos than humor; it's not in their nature to find losing funny, unless it happens to Auburn or Tennessee.

What is the deal with college sports in New York? Clearly, there is a diverse group of colleges represented in the area, but what happened between moving college and moving to New York? Are New Yorkers simply spoiled by all the professional sports? What are the sheltered people of New York missing out on?
I did a piece last year for the Times about the college football sports bar scene on Saturday in Manhattan. It's astonishing how many crazed college football fans there are in the city who will spend their free time during the most beautiful time of year in the dank, chicken-wing infused air of a sports bar. But since they pull for so many different teams, they don't coalesce into what you might call a proper social movement. They're all in little parallel universes.

Not that Bama's going to be contending this year...but what do you think of the coming season for college football? And how 'bout that BCS?
I'm sorry -- I misunderstood. I thought for a moment you said Bama is not going to be contending this year. Good one.

The Trojans are the team to beat. Then OU. Then LSU.

Warren has started a blog of his own, off the RJYH site, that focuses on fans and Alabama football. One thing Gothamist is intrigued about is the use of pure grain alcohol in Bama fans' drinks...we think some cocktail-making parties are in order.

Buy Rammer Jammer Yellowhammer at Amazon.

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Comments (10) [rss]

This reminds me, someone (maybe Gothamist, maybe me) should look into creating a directory of which alumni are particularly welcome in which NYC bars on fall saturdays.

I read an NYT article about the phenomenon last year.

Oops, Warren St. John wrote that very article.

http://query.nytimes.com/gst/abstract.html?res=F20F12FD39540C718CDDA80994DB404482

Maybe Gothamist can help me get in touch with him to start on the directory...

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Moe - excellent thought, and we're actually working on something along those lines for Gothamist Sports, but it'll take some leg work. Maybe we should just ask for readers' help and work from there.

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funny, i know dave leitner, well, through the alumni association. and i think warren used to watch at the same place michigan did.

i'll ask around.

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My word that man is beautiful.

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My word that man is beautiful.

"Warren St. John uses race in the worst kind of way: to make himself
look honorable."


When Warren complained to the Nashville Scene editor about this photo caption that ran with the review of his book, all hell broke loose. Now the fight is live on romenesko.org and slate and salon and everywhere on google and blogville.

Turns out Warren let his ego get the better of him, and now it has turned against him. The book will be hit hard now. Watch!

He also points out some of the uglier trends that appear regarding fan
behavior, noticeably vulgarity, bullying in parking lots before games,
drunken excesses and racist remarks directed at athletes following
losses. YES. THis needs to be said.

If Warren had just kept quiet about the Nashville Scene caper, then
this would not have come international news and made BAMA fans the
laughinstock of the world. Now the issue is all over the WEB, all over
GOOGLE, all over romenesko media site, all over salon.com, all over
slate.com, all over the entire blogosphere, and ALL BECAUSE testy
ego-driven WARREN had to get on the phone five or six times and berate
that editor at Nashiville Scene. See? let this be a lesson. the less
said the better. Now Warren by his anger and childishness, has made
this into a major media thing and it's gonna get worse. He did it all
himself. Why is he just a silly sports fan? because he never grew up
that's why.

Lose the sports fix, Warren, see the world!

To: Warren St. John, The New York Times
From: Bruce Dobie, Nashville Scene


I should have known you were contemptible when you first called two weeks ago to say you were concerned about a caption appearing under your photograph. In fact, by the third phone conversation (or was it the fourth?), I was having my suspicions. To say you were concerned is an understatement. Actually, you were pretty much a total wreck, saying there was "nothing worse that could actually happen to a person" than to be the victim of such a caption. Which was this: "Warren St. John uses race in the worst kind of way: to make himself look honorable."


Our story was a review of your book about the Alabama Crimson Tide football program. In our first conversation, you said the review itself was actually okay, though there was one paragraph you disagreed with. Mostly what it all boiled down to, you said, was that photo caption. It was the extremity of it, the moral horror, the original sinness of the race thing.

You were here on a book tour, and this was the first city you were visiting. What a way to kick off the tour, you told me, to have a paper as smart as the Nashville Scene—your assessment—say this about you. Before we hung up, you and I agreed on a next course of action. Our book editor would call you. So far so good? When I called you back to see if there had been contact, you said the talk with the book editor had gone well. Still, it was so awful, this caption. I said I could understand your point of view. Not only that, having taken another look at the story and the caption, I said that the caption could have been better. Given that the review itself was positive, pulling out the one negative observation wasn't entirely fair. I meant it. We could have—should have—written something more in line with the piece. At the time, you thought that was pretty big of me; you said you're not even sure a paper like The New York Times would have been willing to acknowledge something like that. Thanks, Warren.

Next step: We agree that the book editor would write a little something about the caption—nothing huge, but something to clear the air. About an hour later—perhaps the hotel had no health club? your TV was broken?—you called yet again. This time, you simply wanted to reiterate the indignity of it all. "Do you understand how awful this is?" you asked. I said I did. I said I understood how race is the all-consuming horrible issue of this American experience and that when you get wrapped up in it, it hurts. I said since you, Mr. St. John, are from Alabama, and I am from Louisiana, we can both appreciate the Southern burden placed upon white people by Yankee academics who assume you're a racist until you prove otherwise.

You then volunteered that since this was the first stop in your book tour, you feared that word might get out in other cities about what we'd written. Well, not necessarily what we'd written, but about the caption. The remarkably misleading and unfair caption. It seemed a stretch. I said, "If it's any consolation, we're not in those other cities. Nobody reads us there." Really, it ought to go without saying that people in Oxford and Atlanta and Tuscaloosa don't routinely read Nashville newspapers. But you were upset so I pointed out the obvious: That really bad, unfair caption wasn't crossing any borders.

So imagine my surprise when I read your solipsistic account of your book tour this morning in Slate. I particularly enjoyed your assessment of me, my paper, my reviewer.

"The reviewer's point is contrarian if ultimately ridiculous. He suspects that I saw countless racist outbursts, and that I kept them out of the book to pander to RV-ing football fans, to sell books. In fact, I put the scene in because it happened, and because it showed how fleeting and tenuous the bonds between fans can be—how quickly the line between Us and Them can change. I call the editor of the Scene in a panic, and, though, sympathetic, he says there's little he can do at this point, before trying to calm me bysaying that no one reads his paper anyway."

Now get this, Warren: You screwed me. Okay? You twisted what I said and stuck it where the sun don't shine. How strange all this has been, huh, Warren? Like a bizarre Mobius strip of journalism. We get it right to begin with, saying you'd used race as a way to make yourself look honorable. You call to complain. We say, yeah, we probably stretched the caption. You then ream us in Slate by misinterpreting my own words so as to make yourself look honorable. What a beautiful con job! You really are capable of offering only part of the truth, the part that burnishes your own image of yourself.

I'm perfectly fine with the fact that it's all about you, Warren. By the time this appears on our website, you'll be pissing on someone else's leg and mentioning the rain. In the final analysis, I should have guessed you couldn't be counted on to talk about race with any dignity. Never once in our repeated conversations did you talk about race with any poignancy, any sense that the real victims of racism aren't liberal white boys from Alabama on a tour to promote a book about football, nor any understanding of the ways in which racism is endemic in college athletics.

Then again, that caption about you certainly presented itself as the great moral issue of our day, didn't it? So please try to understand this: When I said nobody reads us in Topeka, or Los Angeles, or Miami, or in those other cities in which, if you're bored, you'll tell the front desk the towels aren't fluffy enough, or send your pasta back because it's too dry, or maybe kill time by engaging in a great human dialogue about a photo caption, what I meant to say was that nobody reads us in those cities. They do read us here in Nashville, however. And now they know the truth about our conversation.

All of this is to say that you, Warren, are very much smarter than I am. But somewhere along the way mama forgot to learn you about decency.

you cannot just go and censor people's comments, gothamist. wow. like ussr now. i was just referring to the racist brouhaha that st john got himself into by calling the nashville scene editor and complaining a little too much. had he kept quiet, the brouhahah would never happened. are you going to censor me for this comment too. email me first okay la.

you cannot just go and censor people's comments, gothamist. wow. like ussr now. i was just referring to the racist brouhaha that st john got himself into by calling the nashville scene editor and complaining a little too much. had he kept quiet, the brouhahah would never happened. are you going to censor me for this comment too. email me first okay la.

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