Gothamist: Alternate NYC Olympic Bid Logo

vinita

Tue, 27 Apr 2004 08:00:43 -0500

It does not seem to convey a strong athletic message,seems too loose.

vinita

Tue, 27 Apr 2004 08:00:35 -0500

It does not seem to convey a strong athletic message,seems too loose.

janelle

Sun, 11 Apr 2004 20:02:17 -0500

i prefer the chosen logo to these... not saying it's perfect, but these are too diffuse. the other logo is a so much crisper. the 'buildings' version of this logo looks like it could be a logo for toys in babeland.

Jesse Burgheimer

Sat, 10 Apr 2004 01:00:15 -0500

ShinGo

Thu, 08 Apr 2004 15:43:46 -0500

The green thing on the left is a genuine New York loogie.

alison

Thu, 08 Apr 2004 15:05:41 -0500

What is that green thing on the far left? A leaf?

Ruidh

Thu, 08 Apr 2004 13:45:41 -0500

I just don't know why we don't have the obvious design: Liberty passing the torch to a waiting runner. It says Olympics, New York and Athleticism. Or Liberty lighting the big Olympic Bowl 'O Fire. Do I have to do *all* the work?

me

Thu, 08 Apr 2004 10:48:49 -0500

I like the concept of the selected design but I feel the way it is rendered is rather stiff and literal. Paula Sher is a great designer but I am not really sold on her solutions for this one.

ShinGo

Wed, 07 Apr 2004 19:18:39 -0500

That's the problem with designing a logo with so many criterias; you have to please everybody and everybody's cousins,etc. I'll bet the inital(first or second presentation) designs were a lot better than what the end result looks like. If anything, the North American tend to be too abstract and tries to incorporate way too elements. A mascot would probably have been a better choice, but you would undoubtedly run into that whole it doesn't represent every racial group, etc.

Max

Wed, 07 Apr 2004 17:21:15 -0500

Vidiot, in an attempt to answer your question, I beleive that the Olympic rings were meant to represent the 5 continents of the world intermigling. Problem is (remeber they were designed by a German around 1940) when you start applying colors to countries- you get in trouble (in 2004). So no more color coded ethic group distictions. I think

oinkment

Wed, 07 Apr 2004 17:14:12 -0500

That's a joke, right? Maybe Paula Scher is so pissed off about every designer in the U.S. having ripped off her "Bring In Da Noise" posters that she decided to create something too crappy even for hack artists to imitate. Although from experience, this is what you can expect from pro bono work. *Cough* intern! *cough*

Kristen

Wed, 07 Apr 2004 16:41:33 -0500

It does scream Barcelona! although the new one does seem lame...

stunji

Wed, 07 Apr 2004 16:38:40 -0500

the sloppy-brushstroke-pathtool-look is WAAAAAY overplayed... barf.

Ben

Wed, 07 Apr 2004 16:19:56 -0500

The runner-up design is very New York, but I don't think it says enough about athletics. I do like how the logo kind of resembles the crown of the Statue of Liberty. It's not like it matters which design won, though, because the world hates America and we're not going to host an Olympiad anytime soon.

Stephen

Wed, 07 Apr 2004 15:53:29 -0500

Does anyone know who else pitched? Was Landor involved?

Vidiot

Wed, 07 Apr 2004 15:42:14 -0500

Come to think of it, I think the official logo is the only one I've seen in a while that isn't in the official Olympic-rings colors. I wonder why they decided to move away from that?

Christa

Wed, 07 Apr 2004 15:18:26 -0500

Far better gesture than the official choice. I can only imagine what working with the local Olympic comittee must have been like; it's a wonder that there's a logo at all. Paula Sher rocks.

Coolfer Glenn

Wed, 07 Apr 2004 14:24:38 -0500

Looks like it should be on a white wine label. I like the other logo better. This one has too much open space and from ten feet away looks like an indistinguishable group of lines. How is that going to look on a cheap white T-shirt or a keychain? Probably not so good. And, of course, that's the measure of a good logo, how it looks on a cheap white T-shirt.