Play a Video Game on a Times Square Billboard

People play the Yahoo! Autos game on a Time Square Billboard

To kick off their new enhanced Yahoo! Autos, Yahoo! has created an interactive video game in Times Square. At the Reuters billboard (Broadway & West 43rd), you can play a driving game with your cellphone if you call 1-800-660-4402. NY1 checks out the game and says, "The game is kind of like those old Hot Wheels games where you set up the track and just control the speed of the car, with no steering." You can play against the computer or someone else on the street. The game runs for 25 minutes out of every hour, and will be up until April 22.

This is a pretty cool marketing stunt, although a more NY-geared game that would really bring in the crowds would be "navigate the city streets during snowstorms, times of day when trucks are unloading goods, or a protest." And if anyone plays this, let Gothamist know.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Chung in News on March 24, 2004 9:44 AM

Comments [rss]

hezz

i think this is a good thing for mobile gaming, just imagine the oppertunities that just openened up thanks to this. Imagine playing Pong or some other multiplayer game with your mobile.

Ejaz

i would like to wish someone happy birthday and would like it to appear at time square big bill board. how can i do that? please let me know.

Thank you

Tony

Yes, too many annoying tourists.

They should go spend there money elsewhere.

Charlie on the PA Turnpike

I playing right now. Of course, I'm in Pennsylvania... can anyone tell me how I'm doing???

Whoneedslight

Hey, is that My Big Fat Obnoxious Fiance on the right?

Matt

I just played from my desk phone. I don't work anywhere near Times Square, but I got a certain sense of satisfaction knowing that I was making the car go faster and slower simply by pushing 2 and 8. In fact, I think it was more fun than if I actually saw the car move.

pix

Who would play the PIX game if it were available online? Not promising anything...

Max

LOL Noah- you beat me to it

noah

PIX!

PIX!

PIX!

Hmm. Not working for me...

calvin

I played the game on the way to work this morning. It was okay, I think there was a delay in the controls. It really wasn't that fun and it was hard to make the turns. I stopped playing when my call got dropped. Damn ATT wireless.

corie

I think it would be cooler if it were a giant game of pong...from your office, played on the side ofa building. didn't that happen once? i have an odd memory...