Mallrats, Time Warner Center Awaits

2004_02_timewarnercentermall.jpg

Newsday reports that the Time Warner Center doesn't want to be called a mall. Hello, boutiques, atrium, food court...MALL! Big deal if there are high end stores in there - the Mall at Short Hills has John Varvatos, Armani, and Burberry. So what if the TW Center doesn't have a big department store anchoring it and does have expensive restaurants and an expensive hotel? There's an A/X, Williams Sonoma and Tumi Luggage. Do the math. Gothamist feels the Time Warner Center should just get over itself and embrace its mallness 'cause if Time-Warner isn't trying to be mainstream, then 90% of the Time Inc. portfolio and Warner Bros. slate need to go.

William Grimes likens the Time Warner Center Whole Foods' eating area to a food hall like Harrods, but anyplace where there is a 248 seat cafe within an atrium spaced, it's a food court.

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Sure it's a mall. We were there on Sunday to take a look around. Mall. No other word describes it as precisely: J.Crew, Sephora, Eileen Fisher, Borders, Coach - mall stores, one and all.

Oh, there are a few high-end stores that you don't see everywhere, including one that can outfit you with a Texas Oilman belt buckle if that's your secret self-image, but even the generic choices are cliche. Why, for example, in a city with so many good chocolatiers, is there a Godiva in TW? Short Hills (near where I work) has Black Hound's only branch outside Soho.

The TW complex compares to Short Hills or The Westchester in White Plains, and doesn't out-class either of them except for the restaurants. But those are a separate attraction. I don't see the patrons of the restaurants coming early to shop the Mall, and many of the mall patrons will be tourists for whom the high-end restaurants will be out of reach. They'll grab some steam-table Mexican from Whole Foods and cram into the seating area.

Frankly, I'm not sure what they were thinking when they put this together, but it does put a little piece of New Jersey in the heart of the city. Big deal.

What constitues a mall? A covered shopping area? The stores? What about the shopping and eating areas in Grand Central? Is that a mall?

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yeah i was there this weekend and that place is definately a mall- one thing i noticed though is they obviously made a real effort to make sure they avoided putting in anything that would attract kids (no music or sneaker stores)- of course i'm sure there are plenty of rich UWS teens that will feel perfectly at home hanging around hugo boss and tourneau....

One of its developers wants it to be called a "vertical retail experience" (seriously). I think everyone should go there and declaim loudly about how they just love (or hate) this new MALL!

in my former Detroit suburban neighborhood, we had a mall that was gutted and all the stores replaced with high-end stuff like Neiman Marcus and Tiffany. So its now the "The Somerset Collection" -- or the mall.

I'd argue that GCS is not a mall, because it is a railroad terminus -- and the shops/restaurants are there as auxiliaries to that. In a way it is a mall, but if the railroad shut down, those stores would not last long.

The argument that the shops in TW are auxiliaries to TW can be made, but with the way they've designed it, the stores almost seem to superscede the office -- or at least equal it.

TW=mall. GSC = not mall. At least to me.

And Manhattan Mall = black hole.

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does it have any fountains? because if it does, it's totally a mall. not that it isn't if it has no fountains.

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As one of the designers of the the Retail Component of the Time Warner space I would liketo clarfiy what distinguises this place from being a mall.

Malls add to the urban decay of our cities downtown centers/ infrastructure. All of the retail that once would inhabit a downtown center has to compete with the suburban warehouse that has no sense of place. You are always trapped inside a box.

As a consumer that visits these malls you are not giving your dollars to the community rather to the developers.

Yes there are your typical stores, but as a whole experience one cannot discount the culture that this place is exposing people to. There are high end restaurants, Bars, Jazz Clubs, Performances and a sense of being somewhere grand.

This Galleria is the front door to new location of the Jazz at Lincoln Center. There is no mall in America that has something even close to the curltural icon of what Jazz At Lincoln Center represents.

The people that describe this place as a mall need to recognize that as a mixed use experience, the building as a whole has so much more to offer and to give back to the communtity in which it is apart of.

This building will not be taking away, rather it is adding life to a neghborhood and a destination.

user-pic

As one of the designers of the the Retail Component of the Time Warner space I would liketo clarfiy what distinguises this place from being a mall.

Malls add to the urban decay of our cities downtown centers/ infrastructure. All of the retail that once would inhabit a downtown center has to compete with the suburban warehouse that has no sense of place. You are always trapped inside a box.

As a consumer that visits these malls you are not giving your dollars to the community rather to the developers.

Yes there are your typical stores, but as a whole experience one cannot discount the culture that this place is exposing people to. There are high end restaurants, Bars, Jazz Clubs, Performances and a sense of being somewhere grand.

This Galleria is the front door to new location of the Jazz at Lincoln Center. There is no mall in America that has something even close to the curltural icon of what Jazz At Lincoln Center represents.

The people that describe this place as a mall need to recognize that as a mixed use experience, the building as a whole has so much more to offer and to give back to the communtity in which it is apart of.

This building will not be taking away, rather it is adding life to a neghborhood and a destination.

The place was clean and sparkly bright. The store choices leave a lot to be desired. You can rehash the topic over and over---but it's a mall.

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