Print is Not Dead

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Rolling Stone's Jann Wenner gives $200,000 to Salon and Salon's David Talbot says, "Even though we are an Internet company, we realize that print is not dead. Rolling Stone has a lot of readers who we are interested in reaching." Really? We guess eyeballs are eyeballs, but who really reads Rolling Stone anymore, unless they are at the dentist's office? But Gothamist understands how Talbot needed to say something, anything, to thank Wenner for his generous investment (it feels like Salon is a non-profit at this point - you invest on the expectation of never seeing any of your money come back). And Adobe co-chairman, John E. Warnock, is also investing in Salon, to the tune of $600,000. No good quotes from him, but maybe he's thinking Salon.com's content will be entirely PDFs.

Gothamist used to read Salon regularly, but then the ads came. It's great that they are offering their content for free, only requiring visitors to click through some ads, but some of the ads have been so intrusive and long-winded, we've stopped going.

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Comments (7) [rss]

I haven't read an issue of Rolling Stone in a decade, but I hear it is a popular christmas gift subscription for musically-challenged parents to their college bound kids.

I have to say I enjoy reading rolling stone, but that could be because most of the music I listen to came out in the seventies. They have some cool politial articles that dare to challenge the administration, which is pretty ballsy for a major music publication IMO.

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"who really reads Rolling Stone anymore"? Gee whiz, Ms. Chung, just because *you* don't read RS anymore doesn't mean the rest of the world has stopped too. I hardly think RS is as popular and relevant as it was in the 70s, but it still sells many many copies. RS is required to publish its circulation info annually(?) and I think its total paid circulation is over 1,000,000 copies annually.

That reminds me, I've been looking for a good dentist in the city. Preferably one who DOESN'T have Rolling Stone in her/his waiting room.

Ebay'ed copies of Highlights would be better.

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uh... unless you have 28.8 dial-up or are too troubled to wait a whopping 3 seconds, salon's ads don't take very long to get through at all. wtf?

not only don't the ads take long to get through, but it's totally worth it to be able to read Cary Tennis' advice column and King Kaufman's sports column, both of which are updated daily. truly two of the best writers going right now, especially considering they both work in somewhat tired genres. and the rest of salon is usually worth at least skimming over.

Don't worry Jen, you are right. Salon is dead. It's like a tiger with no teeth. It can't really afford to offend anyone who might be a potential advertiser. It's ability to influence minds and culture is long dead, buried under equivocal ramblings of those who write for under $1 a word.

Rolling Stone on the other hand is a haven for metrosexuals writers who dine at the alter of Wernner. Natty nice boys hand picked for their talents of soft-chair liberalism and fan-boy prose of music artists.

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