Chock Full o' Something All Right

Chock Full O' Nuts is launching a new advertising campaign that shows its New York City roots in the age of Starbucks. The "original" coffee retail brand in the city, Chock Full O' Nuts' new work draws upon real New Yorkers to communicate its position as "a strong, flavorful coffee for a distinctive place."

Gothamist understands the strategy, and while it's pretty cool, it definitely looks like these waitresses, "Chock Full O' Character," are really tired; we need to know that our coffee will make us crazy and wired. The jury is out until more advertising breaks.

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By Jen Chung in Miscellaneous on December 18, 2003 7:29 AM

Comments [rss]

kowgurl

oh, god the campaign is so lame. The brooklyn boxer boy one is especially bad. How bout "chock full o' food stamps" ?

avr

that is a wonderful photo

brian w

Chock Full O'Nuts always reminds me of Helene Hanff's Apple of My Eye, a really great love letter to the city that documents her attempts to write a walking guide for tourists. I forget when it was first published; I'd guess late 60s/early 70s. She spends a good portion of the book desperately looking for Chock coffee shops where she can sit down and have a friggin' cigarette already. It's a great wee book and there are always hardback copies in used bookstores if anybody's interested.

kiri

I'm particularly fond of the "Chock Full of Character" ad which has a bunch of boys flexing their muscles - it's so very very Brooklyn. The Astroland ad does nothing for me however - though the concept is good the couple they have seated in the front seat look completely incongruous. As a whole I like the campaign - it's a lot more lively than, oh let's say...Mrs. Zizmor.

Rob

I saw those ads up in the summer all over New York. Don't tell me that Gothamist (and the New York Times) is getting slow, becuase that would essentially blow.