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Ah, the Scottish, what will they think of next? According to the Guardian, Burberry plaid, all the rage now, is considered the design of thugs by Scottish bar owners and bouncers, so much so that they will refuse to let anyone in wearing the plaid. One owner tells the Guardian, "I believe I speak for at least 90% of pub owners in Dundee. Burberry has become the badge of thuggery." While it's unclear what the Burberry menace have been doing, Burberry's respnse: "We need to keep this in perspective. The UK is only 15% of Burberry's worldwide sales." Man, if bouncers banned anyone wearing Burberry plaid in Manhattan, the bars on the Upper East Side and Murray Hill would have no business.
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This is very true, and the same goes for bars in Aberdeen (like you yanks know where either of those places are!).
The problem is not so much burberry, it's:
a) fake burberry, and
b) real burberry that's been shoplifted.
Frankly, even in London, Burberry is just a little too common these days. Awfully 2001.
ps the local vernacular for "thugs" in Scotland is "neds". Just so ya know.
Burberry has long been one of the labels favored by 'football casuals' (aka soccer hooligans) in the UK. Other labels popularized on the terraces included Fred Perry, Lacoste and especially Stone Island and CP Company. The sole reason why these labels have any credibility now is that thugs wore them in the late 80s and early 90s.
There's a short piece about the casuals and their love for expensive labels here:
http://www.geocities.com/casual_culture/streetstyle.html
I liked the Hindu version better that the football version:
http://www.hinduonnet.com/thehindu/mp/2003/08/26/stories/2003082600100300.htm
Lacoste, really?
The city of Taipei is awash in Burberry and Burberry-esque plaid as well: today I saw a "Burberry" one-man tent (maternity dress). The plaid seems to appeal to everyone here, from toddlers to elderly grandmothers.