Gothamist: Honda Element, In Legos MegaBloks

Karl demers

Mon, 17 Oct 2005 09:42:13 -0500

It doesn't matter how many bloks it took....... IT IS NOT ALL CG !!!! the element has been build for real !!!!!!!!!!!!! by 10 engineers !

Todd

Wed, 28 Apr 2004 14:50:23 -0500

As a video geek... i'll attest to the fact that we predominately use PCs for CGI animation... not exclusively.. but more than likely if you see something and go.. wow.. how did they.. done on a pc.. NOT a MAC.

Marc

Mon, 09 Feb 2004 02:32:31 -0500

It doesn't matter how many "pieces" it took... it's all CG anyway... check out the link... it's to Sway Studio, and entirely CG production house. Anyways, it would be an absolute bitch to film the pieces falling if they were real.

Ted

Sun, 08 Feb 2004 16:27:33 -0500

How many Mega Blocks did it take to build the car and how much time? Can anyone answer that?

Funky

Wed, 07 Jan 2004 15:14:27 -0500

Hey Mary from December 1st or whatever. Ever drive one??? To many positives to mention. Love the commercial, love the car. Call me and I'll take you for a ride. What are you driving a first edition K-car?

Sorry

Tue, 02 Dec 2003 13:39:22 -0500

Please delete the dups (and this), proxy error, out of my hands, I hate when that happens

Sorry

Tue, 02 Dec 2003 13:37:24 -0500

Please delete the dups (and this), proxy error, out of my hands, I hate when that happens

Bob

Tue, 02 Dec 2003 13:34:12 -0500

Assembly isn't that arcane, Andy, give them some credit...maybe watch the demo before passing judgement? It's the actual use of the blocks that counts, and it doesn't matter who it is (Coppola or a few Finnish students) or what tools they use (C++ or Maya), an idea is an idea is an idea... A pity that Coppola gets the credit for originality... Oh well nothing new, how many songs are "arranged" every month?

Bob

Tue, 02 Dec 2003 13:32:59 -0500

Assembly isn't that arcane, Andy, give them some credit...maybe watch the demo before passing judgement? (It's the actual use of the blocks that counts)...A pity that Coppola gets the credit for originality...

Bob

Tue, 02 Dec 2003 13:30:56 -0500

Andy Baio

Tue, 02 Dec 2003 12:31:29 -0500

The commercial was directed by Roman Coppola, who was likely more influenced by Michel Gondry's White Stripes video than the winner of a PC demoscene contest. (All those video geeks seem to use Macs, anyway.)

jeremy

Mon, 01 Dec 2003 22:10:29 -0500

Everyone - see if you agree, this has been driving me nuts ever since I first saw that commercial: Of course I could be wrong, but I tend to think this is a direct ripoff of a big hit this summer in Helsinki (and worldwide) of all places. There was a computer demo that the Honda Element commercial is strikingly similar to (just the beginning)...if you have a quick enough computer, give it a watch and see for yourself, 1st place winner of this year's competition: ftp://ftp.scene.org/pub/parties/2003/assembly03/demo/legomania_by_doomsday.zip (warning: 14MB zip) I've never seen anything use that effect before (can anyone else point to similar prior use?), and a few months later after the event surprise surprise Honda Elements are being made out of Legos... This demo came in first place. Folks into this sort of thing have been checking these out for years so it's no surprise that something like this could have happened (seems pure coincidence is unlikely)...

MegaMan

Mon, 01 Dec 2003 20:23:38 -0500

It's like Pepsi VS Coke Megabloks VS Legos (Lego has been suing Megabloks for many years on the basis that their blocks are infringing on their trademarks)

Marv

Mon, 01 Dec 2003 17:59:35 -0500

Cool commercial, but that car is fucking hideous. Looks like it was designed by an epileptic child in the middle of a seizure. Sweet Jesus.

Lego Person

Mon, 01 Dec 2003 17:40:55 -0500

It's actually made from MegaBlocks, an inferior Lego knock-off. Lego purists scoff at you!

Jen

Mon, 01 Dec 2003 17:40:50 -0500

Oh, great catch. I just assumed they were Legos, but really, Legos seem too small. I thought maybe they were Duplos.

Andy Baio

Mon, 01 Dec 2003 17:28:06 -0500

According to the fine print in the commercial, they're not Legos... They're Mega Bloks. (I'm guessing they were much cheaper to license.)