Update: Oreo, Dog Thrown Off Building, Was Euthanized
People Wait For Tomorrow's UWS Apple Store Opening
Cheap Chicken Wing Deal Ruined by Gunslinging Teens
FIT Students Busted For Drug Dealing Get Probation
Views From Your Windows
While headed up the West Side Highway, we spotted an interesting looking metallic grey and orange car. It was sort of like a jacked–up Mini Cooper. Turns out it was the Honda Element, which is the star of a great commercial directed by Roman Coppola. In the commercial, the Element in built with
Watch the commercial here at Sway Studio, which produced the special effects.
Another ingenious use of Legos was the Michel Gondry directed White Stripes video, Fell in Love with a Girl (video from iFilm). Gothamist on Legos.
add to stumble upon
add to reddit
tweet this
post to facebook
According to the fine print in the commercial, they're not Legos... They're Mega Bloks. (I'm guessing they were much cheaper to license.)
Oh, great catch. I just assumed they were Legos, but really, Legos seem too small. I thought maybe they were Duplos.
It's actually made from MegaBlocks, an inferior Lego knock-off. Lego purists scoff at you!
Cool commercial, but that car is fucking hideous. Looks like it was designed by an epileptic child in the middle of a seizure. Sweet Jesus.
It's like Pepsi VS Coke
Megabloks VS Legos
(Lego has been suing Megabloks for many years on the basis that their blocks are infringing on their trademarks)
Everyone - see if you agree, this has been driving me nuts ever since I first saw that commercial:
Of course I could be wrong, but I tend to think this is a direct ripoff of a big hit this summer in Helsinki (and worldwide) of all places. There was a computer demo that the Honda Element commercial is strikingly similar to (just the beginning)...if you have a quick enough computer, give it a watch and see for yourself, 1st place winner of this year's competition:
ftp://ftp.scene.org/pub/parties/2003/assembly03/demo/legomania_by_doomsday.zip
(warning: 14MB zip)
I've never seen anything use that effect before (can anyone else point to similar prior use?), and a few months later after the event surprise surprise Honda Elements are being made out of Legos...
This demo came in first place. Folks into this sort of thing have been checking these out for years so it's no surprise that something like this could have happened (seems pure coincidence is unlikely)...
The commercial was directed by Roman Coppola, who was likely more influenced by Michel Gondry's White Stripes video than the winner of a PC demoscene contest. (All those video geeks seem to use Macs, anyway.)
Assembly isn't that arcane, Andy, give them some credit...maybe watch the demo before passing judgement? (It's the actual use of the blocks that counts)...A pity that Coppola gets the credit for originality...
Assembly isn't that arcane, Andy, give them some credit...maybe watch the demo before passing judgement? (It's the actual use of the blocks that counts)...A pity that Coppola gets the credit for originality...
Assembly isn't that arcane, Andy, give them some credit...maybe watch the demo before passing judgement? It's the actual use of the blocks that counts, and it doesn't matter who it is (Coppola or a few Finnish students) or what tools they use (C++ or Maya), an idea is an idea is an idea...
A pity that Coppola gets the credit for originality...
Oh well nothing new, how many songs are "arranged" every month?
Please delete the dups (and this), proxy error, out of my hands, I hate when that happens
Please delete the dups (and this), proxy error, out of my hands, I hate when that happens
Hey Mary from December 1st or whatever. Ever drive one??? To many positives to mention. Love the commercial, love the car. Call me and I'll take you for a ride. What are you driving a first edition K-car?
How many Mega Blocks did it take to build the car and how much time? Can anyone answer that?
It doesn't matter how many "pieces" it took... it's all CG anyway... check out the link... it's to Sway Studio, and entirely CG production house. Anyways, it would be an absolute bitch to film the pieces falling if they were real.
As a video geek... i'll attest to the fact that we predominately use PCs for CGI animation... not exclusively.. but more than likely if you see something and go.. wow.. how did they.. done on a pc.. NOT a MAC.
It doesn't matter how many bloks it took....... IT IS NOT ALL CG !!!! the element has been build for real !!!!!!!!!!!!! by 10 engineers !