Etch an Elf

AdAge coos over the Etch-a-Sketch product placement in Elf, considering that in the film, Buddy "uses his Etch A Sketch as a kind of elfin Blackberry. [And i]n several scenes, elves in Santa's workshop are seen building Etch A Sketches on an assembly line." Toy maker Ohio Art is supplying Will Ferrell with Etch a Sketches complete with renderings of the various talk show hosts he's meeting with and Gothamist wonders if Mayor Bloomberg got one when declared November 7 Elf Day on the Today show last week.

low culture looks at the similarities between Swingers and Elf.

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By Jen Chung in Arts & Entertainment on November 13, 2003 2:09 PM

Comments [rss]

Elisabeth

You know, I tried to buy an Etch a Sketch at a Zany Brainy a couple years back, and the salesperson didn't know what I was talking about.

Glad to see the Etch a Sketch people trying to up their profile. I love that toy.

hoofin

I think Elf Day in Germany is November 11.

readmeet

you forgot to type "a ladder" between on and when.

tien

wait, how can the mayor declare a day for elves if he is one himself? i think there needs to be some sort of investigation.

iggy

For the book-reading Gothamist and Etch-a-Sketch obsessive, you might note that the late-boomer toy of choice figures prominently in Jonathan Lethem's Brooklyn bildungsroman, "The Fortress of Solitude" ...