Dodge's Urinal Commercial

Exploiting the fact that the new Dodge Durango is 7 inches longer, Dodge's advertising agency sets their new African-American targeted commercial in a men's bathroom. And yes, it's double entendre city: "That's big," "I take this bad boy out, I get respect," and "My girlfriend loves it." Dodge's director of communications goes out of her way to tell AdAge that the spot "tested very well." Of course it did - penis jokes, urinals, it's comedy gold, Jerry, gold!

See the commercial on AdAge. And Gothamist on some NYC bathrooms and urinals.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Chung in Miscellaneous on October 22, 2003 2:41 PM

Comments [rss]

And the punchline is...

"I'm sorry sir, we don't make that model in white."

Bec

I'm completely over this stereotype. Particularly since it's so absolutely false.

information leafblower

Do they recommend putting Bridgestone Blizzak tires on it?

Who the hell came up with that name?

Syn

I have one of those it's black. It's really true what the commercial says, it's big, real big.

ShinGo

I just hope(for my sake) they don't run a similar ad for the Mini Cooper aimed at the Asian American market.

RIO

Yeeaaahp...this baby handles well. Navigates small corners like a dream, comes with power steering, and has hydraulic brakes. ;^)

ShinGo

The part in the commercial which goes, "... I can't even get my mouth around it." bothers me a little:)

mase

you can see and/or hear all of Budweiser's (yes, it was Bud) "Real American Hero" or "Real Men of Genius" ads here:

http://www.mindlesscrap.com/stumpme/bud.htm