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Glenn Collins of the Times finds out what happens when restaurants decide to install DJs to add more mood to the food. Restaurants featured are industry(food), Butter, Hue, Lotus, The Sanctum, and Tao. Karim Amatullah, co-owner of Hue, says, "it adds a little something extra that most people don't even notice but enables them to relax." It's also motivated by profit, as the margins on drinks are much more enticing than on food. Gothamist is just curious about how the restaurants will turn tables efficiently, or if this will mean a new movement for new restaurants to have larger lounge areas.
Though Collins mentions the cafe-restaurant at Lotus, he doesn't mention it by name, a name we hate.
William Grimes reviewed Hue yesterday.
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DJing in a restaurant seems to be for the DJs who are either just starting out or the ones who can't get a gig in a real lounge or club. You don't get to play anthing interesting, and what's the point of spinning if you can't play LOUD? Call me a snob (please!) but that's just from a fellow DJ's perspective...
And from a diner's perspective, I'm with William Grimes: it's a clear sign that a restaurant doesn't really give a shit about the food. (Yes, I know, I know...there *are* exceptions. But they're rare.) Call me a snob, but when I want to go out to eat, I want the food to be worth the money I spend on it.
Maybe this is a new kind of dinner theater for non-foodies, just people who want a holistic dining experience to include music. This could be a niche for restaurants that can provide all right food but good atmosphere for older youths/youths at heart.
it isn't enough that there are DJs now in every "hip" store (i.e. Diesel, Mexx), but restaurants too? where will it end? I think the DJ thing can be taken to another level such as:
bathrooms (replace the towel and cologne spritzer dude)
subway stations
video rental shops
lobbies (anywhere)
DMV
just brings to mind Palahniuk's "quiet-ophobics" and "noise-aholics" term.
Actually, the DJMV is a hell of a good idea. I wouldn't have put off getting my NY driver's license for so long if it hadn't struck me as an utterly stultifying experience.
I don't mind music in restaurants...but any restaurant that is (audacious? pretentious? self-consciously hip?) enough to have a DJ on display seems to be missing the point somehow. Much like food-with-a-view places, the food is often lackluster and seems like an obvious afterthought.
actually, i believe Twilo and/or Tunnel had DJs in the bathrooms..