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The Times' Robin Finn interviews our fine city's first chief marketing officer, Joseph Perello. Yes, the man who helped bring Snapple to NYC school kids, filling them to them brim with juice-derived sugar. Perello's experience includes putting the NFL on MBNA credit cards and David Bowie's online ventures. Perello is certainly enthusiastic about potential opportunities ("Certainly New York City is a brand, and it's a damn good one!", and whlie Gothamist may be suspicious of the next move Perello has for the city, the fact he had been fired and re-hired by George Steinbrenner - twice - we do have respect for him. Perhaps when the time is right, Gothamist will apply for a job to be New York City's brand manager. We hope we get to make flashy PowerPoint presentations using words like "synergy" and do some focus groups about how people all over the country and world to, as Perello says, "capture, and quantify, the emotions this city inspires."
New Yorkish has NYC Snapple Flavors [Via Gawker]
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Hmmmmm, NYC is a good brand? Why then did Pace Picante Sauce make fun of a competing brand by saying they were from New York City? (I hear that damned cowboy's accent every time I remember that ad.)
Having lived in exile from NYC for almost 10 years before making my way back, I can tell you that the brand value of NYC drops dramatically west of the Hudson.