VPL - Visible Panty Line Brand Underwear

Hey, now - Simon Doonan writes about VPL, a new brand of underwear, that is all about the visible panty line. Doonan explains why VPL has come not a moment too soon:

Anatomically lacerating underwear makes perfect sense in L.A., where young ladies—who are persona non grata unless they self-present like strippers—are rarely called upon to walk further than the length of the Fred Segal parking lot. For skip-along Manhattan career girls, however, the tug-tug-tug of a thong is an elective discomfort akin to being cut in half by a cheese wire. Cut that wire!

That's why Gothamist loves Simon Doonan so much. But thong wearing enthusiasts, don't depair, VPL does have a "compression belt": "It’s just as uncomfortable as a thong, but better designed and more flattering" says VPL co-founder, Jeffrey Costello.

VPL is sold at Louis Boston and Barneys, and clearly, Gothamist will need to investigate.

Comments (4) [rss]

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For we women with ample, Jlo-esque posteriors, thongs are a godsend. They are a heck of a lot more comfortable to wear than regular underwear, since that extra fabric works its way into the, um, area where the sun don't shine anyway.

I think it was Avenue D who rapped "Well, it wasn't a thong until you put it on."

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"Minge!" HAHAHA. I shall do my part, at least, to incorporate "minge" into American vernicular. Well, as far as Philly's influence reaches, which admittedly is not that far.

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For we women completely lacking any ample cushioning, thongs are also a godsend! I'm too tiny to fit into adult-sized underwear (sad, but true - too tiny for most adult-sized clothing, in fact) but thanks to thongs, I can wear *something* that won't sag, bunch up, or wrinkle.

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Yes, it's a good idea

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