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New York has signed a deal with the devil. We mean, Snapple. Snapple will be the exclusive beverage in city public schools as well as at parks and other public areas. For $166 million ($106 million in cash, $60 million in advertising - Snapple will promote New York - all over a five year period, with most money going to the schools). Only water and juices will be sold in the schools. And Snapple's logo will be on ferries and garbage cans to start, plus Snapple will sponsor concerts in the park.
The Post noted that the mayor looked " more like a pitch man than politician" when he bought an orange mango drink from a vending machine. Bloomberg said, "This agreement is the first in a limited number of high-quality partnerships that we think will greatly enhance our efforts to promote and market New York City."
The city's chief marketing officer Joseph Perello says, "Snapple will become the official iced tea and water," leading the Times to notice there is an opening for a cola. The Times adds that San Diego was paid $1.5 million a year be a Pepsi town, Oakland and Coca-Cola's relationship hasn't proved fruitful yet, and the official beverage of NY State is milk, but the state hasn't partnered with a brand.
The Mayor announced the deal at John F. Kennedy High in the Bronx. Read the Mayor's press release on the city-Snapple partnership.
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What?!? No more pre-curdled milk in schools? What is happening to our country!?!
this is just dandy. are we going to start decorating the subway like bottles?
and why are there no photos from the event...i'm wondering if bloomberg was half as tall as the vending machine.
Only 3 million for phys ed? they're gonna need a lot more than that to work off all those extra corn syrup and sugar calories.
haha, maybe they'll call it "the big Snapple" --
but seriously, unless you get plain old tea, doesn't Snapple have equally as much sugar and calories as soda? Snapple has an image of being healthy, but it's no different than junk food.
Yeah, the Times article points out that fruit juice is as sugary, but juice is not caffeinated or carbonated, so less burpy and spazziness.
I am surprised that one of the marquee cities in the world would sell out so cheaply . . . do we really have such pour (bad bun but I'm out of coffee) negotiating skills? What a deal for Cadbury.
I meant "pun" not bun. I am useless without coffee.
At least Bloomberg didn't sell NYC out to Starbucks.
Think of it...Manhattan becomes Seattle East.
I'm sick of Bloomberg treating this city like a business. He's selling our souls. New York shouldn't be marketed. This is not a business; this is a place where human beings live. New York doesn't have a circle-R ® or a TM next to its name for good reason. Let's hope our city never turns into a brand.
But if our souls are to be sold, why Snapple? I'd be happier if New York's official drink was Naked Fruit Drinks. At least it would be 100% juice, not the paltry 10-20% juice that Snapple has (read the nutrition label).
Snapple's "Golden Era" was 1994, when the product was being promoted by Rush Limbaugh and cases were flying off the store shelves.
That is such a '90's drink, that I have not drunk since, well, the '90's.
I think Quaker Oats bought it and it couldn't market it right (changed distributors, something). Then, of course, the flurry of copy-cat beverages.
I wonder whatever happened to Wendy the Snapple lady?
Hi! I'm a Grad student doing a research project on Snapple and their Communications/Public Relations strategies. . If anyone has any information they can help me with I would really appreciate it. Basically, the project is about any communication/public relations strategies Snapple has used in th epast, present, or now. Any information related to the ongoing Snapple/NYC deal would be great. Thanks!
Dear Snapple,
I paid for one of your juices and they were really nasty. It was sitting in the cabinet in a corner store for a long time. I know snapple company is really better than this. It was a diet raspberry snapple juice. I am very concerned about this. Please do something.
Sincerely,
A friend
I have a needed some more then one bottles of your snpple drinks I was hoping to go to the super market's places in the nine bay areas county in san francisco bay areas if you would not mind I would like for you to put a new pictures on all your brand new bottles of juices and if you do not mind by putting a pictures of this person from the kit kat club named joy she is a pacific islands background you can ask her if she would not mind if her pictures or one two pictures of her own face and maybe her body fully clother why course so everyone's can see what she stand for love and peace for everyone's who find it......I also would like for you to think it over because of the outrageous if there should be any kind of outrageous pictures from me and my main ideas is for everyone too get a new bottles of this lady face and her body also would be a ideas places for her to represent her own pacific hertiages so people can understanding her a lot more then she would like to have her pictures of her own face but not her body just her face put on the bottles of snapple I know you do not needed to find out about there I found her but I know you might disprove of her if you found out that she come from a good sources of good person in the san francisco bay areas the nine county in the san francisco bay areas county I think you will get another blast out of another girl or girls on the snpple bottles lables I have this main that you should go after the main types of ladies that would like or dislikes there own pictures on the bottles of snapple tea drinks, if you want more information on this pictures on these bottle of drirk or paper cups then please contact Joy at the KIT KAT CLUB IN SUNNYVALE, CALIFORNIA................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
ONE TIME AGO.....................................