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CNN has a pretty good piece about annoying movie blurbs from unknown critics being used relentlessly by movie studios. There are some mainstream ones as well (Peter Travers, Gothamist is talking about you) and the biggest conundrum of them all, Roger Ebert who is simultaneously smart and stupid.
Variety's Timothy Gray tells CNN, ""It's always 'a roller coaster ride' or 'the feel-good movie of the summer.' Sometimes I think, not only have I never heard of these people, but I've never heard of their organization." CNN looks for one critic, Earl Dittman, who "works for a publication company called Wireless Magazines, which maintains no public Web site and has limited distribution." Hmm...maybe Gothamist should try to raise our brand awareness by getting overzealous movie publicists to pick up our quotes ("Seabiscuit...a little bloodless".... "Tomb Raider...nipples retouched out of poster").
That poncy idiot Richard Roeper (why, Ebert, WHY did you have to pick him to replace the Sis) says the American public is able to tell the difference between a quote from 60-second Movie Preview reviewer and one from a Times critic. Well, if our comments section on Hilary Duff is any indication, Roeper is seriously mistaken, because those kids have parents.
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Movie review quotes are quite the cottage industry for no-name writers/television personalities who want some kind of national recognition. There's a name I frequently see next to three exclamation mark sound bites like, "A knee-slapping good time!!!" or "Racy, raunchy and irreverent!!!" The guy is Mark S. Allen. For all people around the country know he's a respected film critic, but he's nothing more than a joke in a suit who works for a podunk TV station in Sacramento. Basically, this has GOT to be the movie industry's version of payola, and if you're taking this guy's word for it, you're in for a terrible flick.
"The movie is, in short, your money's worth, better than we expect, more fun than we deserve."-Roger Ebert on the movie "Daredevil". My money's worth? More than we deserve???? Maybe more than Roeper deserves...
And I wonder if Jeff Craig of Sixty Second Previews, whoever he is, has EVER panned a movie.
Hey Hil. I love u soooo much. you r soooo hot. I want to meet u, we could talk. email me at myparentsridiots2@aol.com
Junior year of college, I set out in January to write down all the instances of movie "reviewers" saying a film was the best film of the year in the back of one of my economic spiral bounds. By the end of January, I gave up - there were too many and I wanted to keep my econ notebook to one.