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The Restaurant Opening

Rocco's 22nd Street

Last night, Rocco DiSpirito's reality show, The Restaurant, premiered and the Times' food critic William Grimes reviewed the show in the weekend's Arts & Leisure section. (Gothamist is curious if one of the TV critics Alessandra Stanley or Julie Salomon or even Caryn James - who we haven't seen much of lately - will be reviewing Rocco's On 22nd Street, the restaurant, as a restaurant then?) Biff loves the "thrilling" glimpse into what goes into making a New York restaurant buzz, but was also reminded of "the unholy alliance of creativity, money and public relations that dominates New York's restaurant economy." The LA Times on the show and Newsday on Rocco's mother, Niccolina, who was his mentor of sorts.

Go to Rocco's, without TV camera crews underfoot. We wonder if the star-hungry staff has remained.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • Glenn

    Rocco you need some serious help.The best thing that you had in that kitchen was Tony and you let him go. You must be crazy. I am a Chef for a living also and I know when I see a talented person who puts his heart into his work and that is what tony did, You need to reconsider you actions and think before you do and above anything else you need talk to Jeffery before you make more stupid mistakes. Also gavin was terrible as chef to run the kitchen you allowed him to piss off the only other decent chef you had which was Billy. Think about it. from CS1/SS Glenn Wiederman a graduate of Johnson and Wales University.

  • loredana

    ROCCO you r sooooooooooo hot i think ur doing good other than that moneyeater JEFF. BUT I THINK U SHOULD STAY IN THE REATURANT MORE.i will visit u there someday. U BETTER BE HOTTIE

    TELL MAMA I SAID HI

  • marylou

    Hey Rocco Do you need more money for your new resturant..I would love to give you whatever it takes.plus..lol..please e mail me..am serious...Jeff all he cares about is money..

  • Kelly

    This place looks like it would be fun to work at if the people in charge had a clue as to what they were doing! I have worked in resturants before and they have been both upscale and just a plane pizza place.. WHAT A MESS! I have never seen such a disorganized bunch. How about sitting down and watching the first season and acutally listening and learning from the footage! Im starting to get a bit worried about eating out anymore.. I cant BELIEVE all the times that i have seen the people cooking food.. ROCCO included... that are eating off the food they are about to serve to guests with their dirty hands!!! YUCK YUCK YUCK .. Poor MAMA.. she is over working her self .. Rocco learn from your mother and start showing up to work and making it truely a place of your OWN! If your commitment isnt 100% to the business and not your book, promotions and meeting women then be a man and get out..

  • Jessica

    Rocco Rocco You are so cute. I think you are awesome but try to stay at Rocco's more. Hi mom I can't wait to meet you.

  • Eugene

    Ha there Rocco -- Keep up the good work .I love your Mothers meatballs -Please tell her ,I would love Your mom's recipe Thanks Chef'Lageno

  • joe finnegan

    Rocco give it up, you have no idea how to run a restaurant,as a chef myself your more interested in shamoozing with the patrons than dealing with the kitchen staff, U should be the host at best because my day starts at 5 am open 4 breakfast at 6am lunch and early dinner closes at 6pm and home by 7:30/ 8:oo 7 days a week not this b/s of showing up at 10:00pm throw some s/p on a dish and out the door again.At best Rocco u should get another job just to pay Jeffy back.and whats worse is Momma defending you

  • rusty

    You know when the customers talk about portion control, the number one margin rule, you have a problem.

  • tommyv

    Rocco:

    I know what you are going through. Your costs are out of wack and even though volume is there, you can't squeeze a profit. Seems like your labor costs are out of reach (over staffing and reservation coordination), your food pricing seems low for what you serve ( charge what you gotta get) and you need a general manager that knows what's going on in all areas and keep checking on customers ( current gm is very poor)

    I don't know what other costs are running, but with the volume you obviously have, you should at least be making a buck. I've been in this business along time. Keep your head, cut the deadwood, keep the customers happy and move on!

    peace!

  • roger

    is this show for real real or is this whole story about the financier realizing his share of the restaurant was not making money and how long did it take mark burnett to get his fake reality staged mind to set this whole melodrama up? Is the TV audience soo blind to see that this is all a corporate dog and pony show? GIVE ME A BREAK

  • Randi

    Dear Rocco,

    I have been glued to the screen since your show started and I think you are amazing I will never see your place as I live in Canada but if i ever get to New York I would love the chance to visit your place.Keep your chin up and always smile and you will continue to do great.Canada loves rocco.

    Randi Bolton

  • Lanie

    It's a restaurant in New York people! It's just a good poster child for us all to know what people, service and food is truly like throughout that "apple state". When people go into a business together 50/50 Jeffrey practiced bad business when he did. Over steppiing, bullying and that punk intern he has. What a joke.

  • Courtney

    RE: Where to buy the cookware

    www.roccodispirito.com >Shop Rocco

  • ISABEL

    HI ROCCO:

    WELL I JUST WANTED TO TELL YOU THAT I'M DYING TO GO TO N.Y TO GO TRY THOSE MEAT BALLS THAT MAMMA MAKES. I'LL LOVE TO SEE YOU THERE.

    PS:TELL ME WHEN THE NEW SEASON STARTS PLEASE:)

    LOVE YA

  • Mary Ruffin

    Where can I buy the red pots and pans?

  • liquid

    Is this show still on????? if so when and what channel

  • Mystery lady

    While a dedicated foodie, I wouldn't set my size 8 foot in Roccos, even if he personally came an fetched me on his, no longer his, pink vespa. I like Union Pacific but this place, Roccos, does not rock. And the callous way he dealt with Gideon who slipped, and still mats, were not instantly in place, is hard to understand or believe.

    The man, the restaurant, would not be an environment I would choose to spend my $$$'s and my time in. No thanks.

  • who cares what my name is

    well first of all...okay so Rocco and management didnt make the smartest decisions. im sure if we were in his/their place having to deal with all the problems...about customers, staff, inventory, money and all the cameras....it would be really difficult to come up with a resonable answer. The camera being there all the time can bring the worst out of someone.. just dont be so quickly to point the finger at anyone. And its not like NBC didnt know which tapes or episoded they wanted to air....they had it all planned...something to keep the public interested in...the fall of a reality tv show instead of the good wins... But also, all the staff did was complain about everything. They couldve worked together, dropped the anger and worked something out. I should know...i have worked in the restuarant buisness for many yrs. So at least give him credit for trying to deal with alot of tasks at once. Its a new buisness for him...nobody said it was going to run smoothly and perfect. Hopefully everything will work out for him one day. Everyday is a potential beginning for a new life. People....figure it out!

  • April

    I just wanna try some meatballs :)

    Now that the cameras are away, I hope that all the over- promoting will go away and the restaurant will come together...good service and happy employees. It seems like a nice place to eat as long as the employees are happy- if they r, than the resturant should make it.Good luck

  • CAP Enterprises

    Rocco needs to own a Mcdonalds, not a real resturant. The way he talks to his employees is dredful. Calling them F*** ups in front of guest. This is a unprofessional man and establishment.

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