Gothamist: Fairway Vs. FreshDirect

listenup

Tue, 11 Jan 2005 05:10:15 -0500

for all of u idiots that continue to use freshdirect, ever realize that your meat ,deli items and milk spoil quicker than if u were to buy it from the grocery store? thats bc it really isnt safe for food to be hanging out in their trucks everyday. all employees at FD know this and i am one of them. realize this and stop being lazy!!!@ go to the store and shop yourself

fido

Mon, 21 Jun 2004 15:29:11 -0500

Here's the thing... if you expand too much, too fast, you put your business at risk. Look at what happened to other online delivery services. FD is expanding out into more delivery areas all the time. I hear Harlem is the next rollout zone within the next week or so.

victor

Wed, 16 Jun 2004 04:53:21 -0500

people who choose to live in the ghetto expect the same privelages of those who want to pay a nice penny to live in a nicer neighborhood... AMAZING!!!! like FD is really going to deliver to projects and run down housing units, why the hell should they?

Yarhma Kinde

Fri, 09 Apr 2004 23:58:54 -0500

Racism? Come on! I get my order every week and I'm quite sure the online check-out form doesn't require me to check a box for my race. Grow-up. Everything you don't like isn't a violation of your civil rights!

Lisa

Fri, 02 Apr 2004 09:01:39 -0500

I am frustrated by the fact that FD does not deliver uptown and I agree with the post above that there is some racism involved in the choice of delivery zones. When I first inquired, I was told it had to do with "traffic patterns" and when pressed, the company admitted it had to do with market "potential." I am a working mother with very little time to shop, and my life would be *so* much easier if they expanded the delivery zone a few blocks east to include my neighborhood. I called the company, and even sent a petition signed by my neighbors to let the company know that there is significant market demand in Harlem, but I was told that there were no plans to expand uptown. I was however thanked for providing some free market research for them.

renee

Tue, 23 Dec 2003 12:09:45 -0500

I would caution people about Fresh Direct. I have ordered many items from them until I found that they were placing new stickers over the past dated stickers on their produce. I sent them a photo of the original and the new UPC sticker and they did nothing for me. The item was originally to go to another customer who perhaps, sent it back. In the end I had outdated, "rotten" mushrooms and never even recieved a reply from Fresh Direct. Moreover, I have seen Fresh Direct Delivery people taking unopened bottles of beer/soda from customer orders, drinking them and placing empty containers back in their orders. Obviously, presuming Fresh Direct, nor the customer, would know and somehow would get reimbursed. I would never have believed it had myself and my husband not witnessed it. Absolutely amazing. Fresh Direct is a very unbusinesslike company.

freshdirectlies

Mon, 22 Sep 2003 12:10:08 -0500

Fresh Direct posts ads all over the #1 and C lines promoting their free delivery service. They send mass e-mails remindiing people to order. But don't try to take them up on it if you live in most of the uptown areas that the #1 and C lines serve. If you live in Harlem, the Bronx, or even in the upper west 100s west of Amsterdam Ave., don't bother to order from them. Their trucks don't go there. A check of addresses Fresh Direct will deliver to revealed that they are happy to deliver to addresses on Riverside Drive in the 120s or 130s, but not to Malcolm X Boulevard. They will deliver to 105th St. west of Amsterdam Ave., but not east, where the demographics obviously don't match their "target market." Redlining was outlawed for banks years ago--why is Fresh Direct allowed to do it? Don't encourage racism--don't do business with Fresh Direct.

Sasha

Tue, 08 Jul 2003 23:56:03 -0500

Why doesnt someone do their homework on this company and find out the deal deal about what is going on over there? Direct from the farm? really? so why are their trucks at the Hunts Point marketplace picking up produce from distributors? why do they get their fish from a fish distributor in freeport LI? check out how fresh ya stuff really is. check out www.fuckedcompany.com to read the real story about these fellas.

andrea

Tue, 01 Jul 2003 13:57:53 -0500

I'm an enthusiastic new freshdirect customer. Does anyone know if freshdirect is planning to expand beyond the metro area, i.e. to other cities? Or does this only work because the metro area is so concentrated??

Adrian

Wed, 04 Jun 2003 16:51:03 -0500

Some inside info (i work for them) - FreshDirect will be opening a pickup service in LIC in about two weeks. Delivery to LIC may follow later this summer. Sorry for the aggravation of being on your doorstep but not delivering to you.

Max Hill

Wed, 04 Jun 2003 15:26:07 -0500

Fresh Direct will not deliver to my building, regardless of the fact that I literally live four blocks from their warehouse in Long Island City. Yet, they WILL deliver to the luxury high-rise developement, a few blocks further away on the waterfront! Fresh Direct sucks.

Jason

Wed, 04 Jun 2003 14:43:07 -0500

Fresh Direct has, in fact, changed my life. Since I started ordering, I actually have food around the house, I've found about two hours extra time in my week, and I've somehow saved money on groceries. All that and I can do my food shopping my pajamas--further proof that Gotham is still the greatest city in the world. Now if someone would only bring back the Kozmo 1am video and Ben & Jerry's binge, my life would be complete.

jake

Wed, 04 Jun 2003 14:06:45 -0500

totally- i need to get down with freshdirect. my experience in 1999 and 2000 with kozmo and urban fetch was amazing- i look back on those years as the best of my life. ice cream and a video at 3am? no problem. a palm 7 delivered in 45 minutes? we'll be there. i like to think that i personally put them out of business by using their services so much, since they lost money on every transaction.

Alayna

Wed, 04 Jun 2003 13:56:50 -0500

I would really think this type of food shopping would really cut back compulsive spending in the supermarket, i.e. those extra two magazines bought at the check-out line.

j0sh

Wed, 04 Jun 2003 13:50:39 -0500

well i have to say my first expeiernce with Fresh Direct was a positive one- Sure the idea of just clicking on items rather than seeing them may be a bit suspect at first, but everything i received was of higher quality than that I would get at the Associated around the corner from my apt, and the prices were lower. They also provide a good amount of data to make up for the fact that you cant have any pre-purchase physical contact with the food.. for example, i'm a guy that likes his olives- on the site, they had a comparasion chart of all their olive types, giving them ratings for size and firmness... I may never set foot in a supermarket again.