In what the advertising and film worlds consider a rather ballsy move, Miramax has asked various car manufacturers for $35 million to feature their car in the upcoming Green Hornet movie, scheduled for summer of 2005. Of course, the Green Hornet has been in development heck for a long time, has no script or director, etc. The money would goes towards marketing the film, and Lori Sale of Miramax tells AdAge, "It has to be a cool car. Minivans need not apply. It needs to be a new vehicle or a concept car." Gothamist remembers the part in the film version of Get Shorty, which shows Chili Palmer starting a new trend towards embracing minivans as the cool car.
Car product placements are nothing new: Ford had a media and marketing deal with Die Another Day that pimped the Thunderbird plus Jaguar nd Aston Martin, worth $35 million. The old James Bond car before Ford, BMW, spent $15 million in media and marketing. Interestingly, The Matrix producers approached Cadillac to use the Escalade in Matrix: Reloaded; Cadillac declined but M:R still used it, which means that sometimes the greed is outweighed by just wanting to have the coolest car in the movie. Currently The Italian Job features Minis doing things you wouldn't think Minis could (or should) do.
There was a time that George Clooney and Jet Li were mentioned to play Britt Reid and Kato in the Green Hornet movie.
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The "Minority Report" Lexus ad saturation comes to mind...
Yes, I actually liked that, though don't know what Lexus got out of that. There were things that seemed very galling at first (Nokia on Alias, for instance) but then seemed to recess as I would watch more and more. A show like Sex and the City, I would imagine advertisers want a piece of since it can make or break trends.
Whatever you do...make sure it NOT a Jaguar. What has happened to Jaguar since FORD bought them. They have become the most dishonest car company on the planet. In my case my father bought the car and one of the incentives was what the Jaguar salesman explained as the "Piece of Mind" program. that program allows for the car to be turned in should the lessor or purchasor pass away. Unfortunately may dad passed away last May and we attempted to turn in the car. They outright said NO! The piece of mind plan was really the "Piece of Crap" plan. They said that since the title of the car included his company's name on it, the piece of mind plan was nulled. Since we had no choice, we agreed to jeep the car and a Jaguar Credit debt manager agreed to waive the late fees if the payments were brought current. Well the payments were brought current but the statements kept carrying the late fees. I called them today to inquire...and to my dismay they claim that the debt manager did not note the arrangement of waiving the debt. NOT TRUE and more lies. This has got to be the most dishonest and treacherous car company in the world. The cars are inferior and the service is even worst. Those issues do not even compare to the level of dishonesty and outright lies in order to sell and collect money. Beware if you are thinking of buying a Jaguar. They will lie, cheat and do whatever they can to get you into the contract. Thereafter you are nothing more than another sucker!!! Stay tuned and stay away from Jags....