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The Primeda exodus continues with New York magazine publisher Alan Katz going over to Conde Nast to head up the boy version of Lucky. David Carr of the Times writes:
Mr. Rogers was hired away from NBC in 1999 to expand Primedia from a hodgepodge of magazines and directories into an integrated media company that embraced the Internet. But the ill-fated purchase of About.com, rising debt and a declining ad market made Mr. Roger's effort to build an integrated media company a difficult challenge.
Using the word hodge-podge AND referencing a bad dot-com acquisition - nice work, Carr!
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wasn't P just talking about that magazine? i'd like to have a version of Lucky devoted to gadgets and such. No clothes.
that's more or less what wired mag does, don't you think?
what i wonder, though: doesn't it seem odd, amid such a horrible recession, to launch such a shameless sort of consumerist magazine?
or will it be the stuff of fantasy for the underemployed, lifestyle dreams that will make them pick it up off the rack . . . ?
presumably lucky's doing well for them to consider this launch. i'm stunned, nonetheless.
The key to Lucky is that it's product porn. You don't have to buy the stuff, though you salivate over it. It seems to put things within reach, but you are so tired from being so excited at seeing all the hot stuff that you never get anything. Usually.