The new Volkswagen Beetle Convertible is receiving a lot of attention, thanks to the bravura commercial that gives us a glimpse of an office worker's dreary life. The commercial has been seen as a trailer in movie theaters, which is great because it does feel epic in some way - the surprise is when you realize it is a commercial, not a movie trailer. Rob Walker of Slate dissects the emotional appeal of the commercial succinctly, and this article from Creative Planet discusses the production challenges that director Mike Mills and the post-production companies faced.
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